Personalised Marketing Executive – Manchester City

What we are looking for

Essential

• Experience working with an enterprise CRM / ESP platform (eg Salesforce Marketing Cloud, Braze, Adobe Campaign)
• Proven experience planning, delivering and optimising email marketing campaigns for B2C audiences
• Solid understanding of the multi-channel digital marketing mix
• Motivated self-starter with ability to organise and prioritise multiple tasks and deadlines in a fast-paced working environment
• Strong relationship-building skills and confidence to present results and recommendations to senior stakeholders
• Strong digital literacy, including working knowledge of Microsoft Office, especially Excel and Powerpoint
• A degree or equivalent in marketing, communications, business management, IT or digital media, or a related field
• Ability to take initiative and be proactive, anticipating problems and offering effective solutions
• Problem-solving skills with careful attention to detail
• Excellent level of English language and grammar skills, with the ability to write and edit copy in a fast-paced publishing environment

Desirable

• Working knowledge of HTML
• Working knowledge of Photoshop (or similar)
• Experience working in an ecommerce environment
• Experience of delivering campaigns on other digital or performance marketing channels, such as paid social or paid display
• Knowledge of web analytics tools, preferably Google Analytics
• Understanding of marketing automation and principles of lifecycle marketing
• Understanding of A/B testing and performance marketing optimisation
• Keen interest in and knowledge of sport, specifically football