Partnership Marketing Executive – Chelsea FC

The Marketing Executive will be responsible for the planning, delivery and evaluation of contractual marketing campaigns across digital, social, email, content and match day campaigns.

Role Overview:
• Support the Partner Marketing Manager in delivering the end-to-end partner campaign management process from briefing through to delivery and evaluation to meet agreed campaign KPIs
• Build campaign plans to be delivered across the club’s global and local marketing channels including: digital (web and app), social (organic and paid), email, match day, experiential, stunts and PR.
• This role a key focus on understanding the evolving digital landscape – particularly understanding how we can deliver innovative branded content to our 170+ million global social followers that engages fans and builds equity in both Chelsea and our Partners brands.
• Offer marketing best expertise, insights and advice to help partners build successful campaigns
• Develop campaign reports team analyse, evaluate and optimize the impact of partner activations – creating actionable insights based on data is a key requirement of this role
• Work closely with the Partnership team to ensure all partners contractual marketing assets and campaign activations are delivered to a best-in-class standard
• Identify integration opportunities for Commercial Partners the Marketing initiatives of the Club
• Act as a guardian of the Chelsea ensuring partner marketing initiatives are approved against and meet the brand standards and guidelines of the Club
• Maintain & developing key internal relationships (e. Commercial team, Communications team, performance marketing, planning and insights, Chelsea studios)

Specific responsibilities:
• Manage and own the partnership campaign tracker – document and share the scheduling and delivery of all partner campaigns
• Manage the partner campaign dashboard on Horizm – own the campaign results dashboard to ensure all results and insights are accessible
• Become a key source of marketing and activation ideation – consistently tracking evolving marketing trends
• Campaign planning – host and lead campaign planning and ideation meetings to inform the strategic planning and scheduling of partner campaigns
• Campaign delivery and execution– ensure all campaign assets are approved and plans are executed as agreed across the club’s marketing channels
• Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation

Measures of Performance:
• Key campaign KPIs as set out for each campaign and partner.
• Contribution to the commercialisation of the Chelsea marketing department – finding ways to drive incremental revenue and cost-savings
• Excellent collaborative relationships with key stakeholders.
• Creating innovative marketing campaigns that focuses on world-leading campaign execution.
• Organised and management of prioritisation framework.
• Meeting deadlines and maintaining best in class standards.

Person Specification:
• Minimum of 2 years marketing experience.
• Strong understanding and interest in digital and social marketing best practices
• Creative flair and confidence with a positive attitude
• An interest in Football and the evolving sporting community and culture is imperative
• Outstanding organisational and project management skills.
• Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
• Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
• Experience with marketing reporting and insights tools such as Horizm and social in-platform analytics.
• Experience of working in a sponsorship/commercial partnership environment is beneficial but not crucial
• Familiarity with sponsorship contracts and rights packages
• Ability to work to tight deadlines and prioritise work in a demanding environment.
• Proactive team player able to work individually and as part of a team.