SEO content is now much more reliant on a good content strategy. The good news is that there is no real need for a ‘Content for SEO’, looking at content marketing, works for SEO – as good SEO content is intrinsically linked to good content generally. It is, however, worth taking a quick look here at some specifics. The content
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Technical SEO, whilst we will not delve deep into technical SEO, in order to understand it fully you at least need to know what the main technical elements are. This section provides a high-level overview of the main technical considerations; however, it is important to know where your strengths are and to appoint an agency to assist you if you
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Search engine optimization ‘SEO’ is a digital marketing discipline that divides marketers. It is also arguably the discipline where a little knowledge really is truly dangerous, whilst a lot of knowledge is essential if you want to be able to deliver your digital strategy. This is because as soon as you have a website you are using the SEO channel
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Contingency planning is an important control to have in place. With all the best strategists, planners and best practice methods in place there still will be unforeseen factors. Macro-economic factors such as recessions are a good example of this. You cannot fully predict what will happen, so having plans in place to allow you to be flexible and implement plan
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Strategies, The word ‘strategy’ in this sense refers to the specific things that we will do to meet our objective. Do not confuse this with the broader meaning of strategy that the title of this book refers to. Your strategies are the plans that spell out how you will achieve your objectives. When goals are fairly broad, strategies must be
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The phased approach, Before we get on to steps three to five of the vision-based planning process it is worth quickly discussing phased planning. This refers to splitting your strategy into key development phases. These phases can be categorized into -; There are other phasing approaches but these are some of the most common. Calendar-based phasing This approach is as
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In order to deliver our digital marketing strategy we need to understand three things: The first of these is answered through research, data analysis and insight. The second is designed through the construction of a vision and mission. This therefore focuses on the third question: how? Digital marketing has created its own challenges here. Many digital channels can be switched
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Global marketing strategies,- Globalization can be a very challenging process for any organization. It can also take some companies by surprise as they outgrow their initial local plans. This brings cultural, language, process and many other challenges. With the growth of digital, almost all businesses have an international presence through the internet even if their target audience is very localized
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How to align your digital strategy with your business strategy, If there is one message to take away from this it is that your digital strategy must not and cannot be built independently of your business strategy if it is to truly succeed. We are in the technology age and this brings new opportunities for the digital marketer every month.
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Porter’s five forces in digital marketing ; 1. Threat of substitute products or services, 2. Threat of new entrants, 3. Intensity of competitive rivalry, 4. Bargaining power of suppliers, 5. Bargaining power of buyers. The next model worth reviewing is the five forces analysis model by Michael Porter. This is used to analyze the level of competition within an industry
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