Marketing

Service channels in digital marketing, There are many channels available for digital customer service but some are often overlooked. Not all channels are appropriate to all organizations. For example, an e-commerce site may offer a live chat facility to enable people to get quick answers but this would not be appropriate for a B2B manufacturing business where customers have dedicated

Customer service principles in digital marketing strategy, One of the key messages of this is that digital is an integrated part of your strategy and must not be a separate silo within your business. That principle does not apply anywhere more than with customer service. Whether your customers are coming to you with questions or with complaints they will expect

Types of messaging in digital marketing strategy, there are many forms that messages within your contact strategy can take and these should be appropriate to your proposition, business, industry and consumer. Given below are some examples of types of communications that can form a contact strategy: Warm-up Warm-up e-mails can be anything from an introduction to a series of compelling

Methods that can be used to retain customers in digital marketing through effective customer relationship marketing (CRM) and marketing retention strategies. you should understand the core features of customer relationship management (CRM) and retention programmes and how contact strategies play a part in shaping them. You should have an appreciation of cross-selling and up-selling techniques and an understanding of how

Social media and Types of social in digital marketing, to truly understand social media you need to get a handle on the numerous different types. However, this is not, I’m afraid, as easy as it might seem. There are literally thousands of social sites, apps and platforms, and therefore classifying and cataloguing them is incredibly difficult. Add to this that

Social penetration in digital marketing strategy, social is big on a global scale. However, if you are a North American or European reader you might be surprised to learn that by far the biggest social user base is to be found in Asia. According to Steven Millward at techinasia.com, China had an estimated 597 million social media users in 2013

Types and formats of display advertising in digital marketing strategy. The most common form of display advertising formats are banners. These have many sizes and are constantly evolving to cope with new screen sizes and resolutions, new devices and also new ways to entice and capture the attention of web users. These are displayed in-page, which is to say that

Display advertising in digital marketing Display advertising (often known as banner advertising), which has a rich and interesting history and future. Display was one of the first forms of online marketing and has changed significantly over time. We look at those changes, at programmatic technology, types of display advertising and how to run the channel as part of your strategy.

Search networks ,before you push your new paid search campaign live, be wary of checking the option to ‘also display ads on our search network’ (or similar). Checking this allows the search engine to display your ads on third-party sites that have signed up to their ad programme as a publisher. You will have very little control of where your