Global marketing strategies,- Globalization can be a very challenging process for any organization. It can also take some companies by surprise as they outgrow their initial local plans. This brings cultural, language, process and many other challenges. With the growth of digital, almost all businesses have an international presence through the internet even if their target audience is very localized
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How to align your digital strategy with your business strategy, If there is one message to take away from this it is that your digital strategy must not and cannot be built independently of your business strategy if it is to truly succeed. We are in the technology age and this brings new opportunities for the digital marketer every month.
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Porter’s five forces in digital marketing ; 1. Threat of substitute products or services, 2. Threat of new entrants, 3. Intensity of competitive rivalry, 4. Bargaining power of suppliers, 5. Bargaining power of buyers. The next model worth reviewing is the five forces analysis model by Michael Porter. This is used to analyze the level of competition within an industry
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The 4 Ps of digital marketing There have been quite a few variations on the Ps of marketing, including the 4 Ps and 7 Ps, but for this we focus on the core 4 Ps of marketing – often referred to as the marketing mix. They are product, price, place and promotion. So let’s look at what each of these
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FINANCIAL STRATEGY, A strategy is about how organizations translate their long-term goals into the actions they undertake on a day-to-day basis. A financial strategy is therefore the link between the organization’s long-term service objectives and its financial capacity. BMKFA’s long-term service objectives are set out in the Public Safety Plan and Corporate Plan. A financial strategy will set out: WHY
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Source of finance to start new business, Robert W. Sarnof said ‘Finance is the art of passing currency from hand to hand until it finally disappears’ The trick to finding capital, say some entrepreneurs, is getting it from the right sources and in the right sequence as a business grows and evolves. This means that when searching for funding every
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How to write a Business Plan, Louis Pasteur said ‘Chance favors the prepared mind.’ No matter how it’s looked at, writing accurately, briefly, and with clarity is an essential business skill. This is because writing, particularly in a business context, fulfils four important roles: Why Write A Business Plan? When one takes into consideration the fact that the number one
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Choosing a business Location, Community cannot long feed on itself, it can only flourish with the coming of others ‘Howard Thurman’ Businesses that perform their function where a customer is located (e.g.: gardeners, plumbers, painters, etc…), as well as operations that do not require direct face-to-face contact with clients (website-based businesses, writing, virtual assistants, online tasking, etc…), usually only require
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Entrepreneurship statistics often vary. Some estimates claim that up to 95% of new businesses fail within five years. Others say the number is around 65%. Either way, these are staggering figures when one takes into account that most new businesses fail for more or less the same reasons. Most of these reasons are presented below ranked in the order of
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How to conduct marketing research, The word market is defined as a collection of buyers (or potential buyers) of a particular product or service. The purpose of market research, therefore, is to gather information about a product and its demand. Knowing the size and make-up of a market is a good indicator of how potentially lucrative a product might be.
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