Know Building Blocks That Lead to a Sale and How to Handle Complaints 1 Sell Yourself First By taking an interest in them. People buy people first, products or services later. Make them think, “This person acts and thinks like I do”. When you’ve got a customer, give them great service and never forget them. And never let them forget
Continue reading
Service channels in digital marketing, There are many channels available for digital customer service but some are often overlooked. Not all channels are appropriate to all organizations. For example, an e-commerce site may offer a live chat facility to enable people to get quick answers but this would not be appropriate for a B2B manufacturing business where customers have dedicated
Continue reading
Customer service principles in digital marketing strategy, One of the key messages of this is that digital is an integrated part of your strategy and must not be a separate silo within your business. That principle does not apply anywhere more than with customer service. Whether your customers are coming to you with questions or with complaints they will expect
Continue reading
Types of messaging in digital marketing strategy, there are many forms that messages within your contact strategy can take and these should be appropriate to your proposition, business, industry and consumer. Given below are some examples of types of communications that can form a contact strategy: Warm-up Warm-up e-mails can be anything from an introduction to a series of compelling
Continue reading
Methods that can be used to retain customers in digital marketing through effective customer relationship marketing (CRM) and marketing retention strategies. you should understand the core features of customer relationship management (CRM) and retention programmes and how contact strategies play a part in shaping them. You should have an appreciation of cross-selling and up-selling techniques and an understanding of how
Continue reading
Social media and Types of social in digital marketing, to truly understand social media you need to get a handle on the numerous different types. However, this is not, I’m afraid, as easy as it might seem. There are literally thousands of social sites, apps and platforms, and therefore classifying and cataloguing them is incredibly difficult. Add to this that
Continue reading
Social penetration in digital marketing strategy, social is big on a global scale. However, if you are a North American or European reader you might be surprised to learn that by far the biggest social user base is to be found in Asia. According to Steven Millward at techinasia.com, China had an estimated 597 million social media users in 2013
Continue reading
Eight digital best practices for Sales 1/ Look for paperless opportunities in core tasks Many sales leaders who have achieved the greatest digital efficiencies began the journey with small initiatives. A good place to start is to review customer touchpoints to determine which tasks would most benefit from digital transactions. In a recent survey, sales leaders identified the most common
Continue reading
Responding to the Digital Sales Shift, it necessary to train sales reps on new skills? What components of an existing sales process transfer well to virtual interactions? What should sales kickoffs look like? Here are some key points to keep in mind. Virtual calls require more precise planning and a tighter focus. Virtual sales conversations, product demos and other virtual
Continue reading
Types and formats of display advertising in digital marketing strategy. The most common form of display advertising formats are banners. These have many sizes and are constantly evolving to cope with new screen sizes and resolutions, new devices and also new ways to entice and capture the attention of web users. These are displayed in-page, which is to say that
Continue reading